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Independent iOS Developer

theappguy.app

Building and shipping real SwiftUI products in public. Practical notes on architecture, performance, and long‑term iteration.

Topics: SwiftUI, iOS development, indie apps, performance, architecture, shipping software.

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Real-world SwiftUI
Notes from shipping production apps.
Performance craft
Startup, memory, and smooth frames.
Design systems
Reusable components and motion.

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Selected projects

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Shipping
Performance and monitoring
Improving startup time, reducing memory, and crash-free sessions.
StoreKit
Storefront and monetization
Modernizing purchase flows and subscription management.
SwiftUI
Design systems
Reusable components, motion, and delightful interactions.

What I focus on

SwiftUI
Modern UI, accessibility, and smooth interactions across Apple platforms.
StoreKit
Clear purchase journeys, entitlement logic, and robust testing.